Category: Marketing & Advertising

The Identity Of Your Brand: Graphic Design Logos

Marketing is a rather vast concept when it comes to businesses. There are some essentials that every company has to follow without any compromises. One of these essentials is the branding of the company, branding is so important that their whole product line follows that branding. One important aspect of branding is the brand’s logo. Logos are the most important feature of any company’s brand, when we think about a big international brand that is everywhere, the first thing that pops up in our mind is the image of the company’s logo. This logo is what the company is recognized with and having a good logo can make all the difference. That is why having a professional design studio in Geelong is very important in this day and age where branding is such an important aspect of a business. 

Company’s Identity 

A company is always recognized by their logo, if you see the logo of a company you can instantly recognize what company has made the product. It is very visual in the fact that these logos are used on every product of the company that it launches. Whether it is an application for the phone, whether it is a food product of the company or it is the service they provide, you can instantly identify the company from the logo. It is in fact a company’s identity, if you see McDonald’s logo anywhere it would be hard for you to not recognize it because it has undeniably become the company’s identity. So to get your company’s identity into everyone’s memory, your logo needs to be simple yet catchy, otherwise you will lose your identity in the world of famous logos. A professional graphic design logo will be etched in everyone’s memory and your brand will become famous. For more information about graphic design logos in Geelong you can click here.


Usually a company has branding themed on the logo, as the logo is the centrepiece of the whole branding aspect. All of the products the company launches, therefore, are themed around the company’s name and its graphic design logo. All of its products are packaged in a way that it boosts the company’s name and its logo in every manner possible. That is why a logo also gives the theme for the company’s services as well. If some company had a logo with a confusing theme than what the business is about, it would not only mismatch with the theme, it would totally ruin the branding itself. 

Professional vs. Amateur Graphic Design Logo 

The work of an amateur and a professional is worlds apart, even if the logo designed by the professional is very simple and does not have a lot of elements to it. He first pictures the brand and the product of the company in mind, he then utilizes the company’s name and tries to find a logo that would match it. That is what separates the work of a professional and an amateur, that is why always prefer a professional for graphic design logo of your company. 

Wechat As We Know It

WeChat is an application, a mobile application that is used all over China by the Chinese people and also by people globally but most of the consumers are however from china for that matter. it is a social application that facilitates a lot of stuff. From free calls and messages to free voice messages too, in this era where everything is just so expensive, having stuff that can ease the pressure on your pockets is such a relief, we can say. WeChat has around 500 million users in china itself and 100 million all around the world except for china and that is why it is mainly associated with china. Visit for sell on wechat.

With this application, you can not only communicate but also pay bills, such as electricity or any utility bills for that matter, you can also carry out your wechat digital marketing in Sydney with this application only. There are a number of ways through which you can make your new product familiar to the people in china and all around the world just because of the benefit of a lot of people using this application would automatically get the idea of the product. And that is what marketing is basically, it is a way through which something is made familiar to the target audience for that matter. getting all of that work done is not an easy job and so people also use the discount coupons and QR codes for their products so that the customers can scan them and get amazing discounts on their services for the products.

WeChat also promotes socializing; we can say that with firmness because of the feature that this application has by the name of shake. All you have to do is shake the mobile phone and anyone in the radius of that shake, who is also shaking the phone would be connected with you. This is basically so that both of them would meet up and have a rather good time. This feature was introduced so that people would not be alone, rather they would go out of their way to meet up friends. But as we all know the fact that not everyone is up to meeting a stranger and let us say go out for a cup of coffee. This feature filters out such people and the only people that use shake feature are sure that they are up to meeting people and making friends. Because let us face it, no one likes to stay alone, if you are bored, what is better than getting to talk with a person you barely know. This would help you learn one or two things about the human nature.

Getting The Right Marketing For Your Business

When it comes to business strategies marketing is a very important part of it. The primary reason for this is that the number of people you are able to reach out to without marketing is extremely limited and you are not likely to advance yourself properly. This is almost a universal truth and this is somethings business are very aware of. In fact, marketing is often one of the highest funded and best resourced departments in most companies. This is why it is important to have a look into this to try and understand the complexities of marketing.When it comes to making sure your brand is known worldwide, the old phrase “all press is good press” becomes completely wrong. This is especially true with the boom of the internet usage.

This means that news doesn’t just last for a week but it is available for years end for people to be able to look up anytime. Therefore, it has become very important for companies that they are always represented well and properly. This is why sometimes businesses would hire brand public relations Melbourne in order to have a proper and professional team work towards making a company’s brand popular for the reasons that the business wants it to be.Branding is not something that only large business focus on. Small businesses also spend a lot of time and effort on their brand marketing as well. Sometimes branding can be more important for a small company than a large company.

This is because if you are small and you have bad publicity, it could ruin your chances before you even start. With this, marketing is not the only part related to marketing, there are many more parts to it. This includes hospitality pr related CSR and many more aspects. All of which revolve around events or activities that enable the general public to see who the business is and what it is like. Based on the above it should be clear why it is important to maintain good marketing strategies. There are countless examples of famous and not so famous organizations falling and falling hard just because of bad publicity. Companies have been known to closed down overnight simply because of some small bad publicity that goes viral and spreads to all its customers. Taking all this into consideration it is understandable why marketing is so important and why it receives such good funding. It is also because it is possible to see direct financial returns from marketing ventures. This means that if a company gets their marketing strategy right, then they excel otherwise they will never get off the ground or fall really hard.

Why Digital Marketing Is Important In Today’s World

digital-agencyWe live in the age where digital marketing is at its peak and it is one of most important aspect whether you are starting a business, promoting an event or a product. A good digital agency has the capability to make your event or business a total success, getting the attention of as many people as possible over the city and around the globe. This is exactly the job of iD collective. iD is a digital marketing and communication agency. We know digital is a broad term and can cover a lot of different aspects, from SEO, social media management in Sydney to content marketing. iD possesses the expertise in all of those and more.

Why is social media marketing important?
Social media has become one of the biggest marketing platform, in today’s world social media is not only about having likes and followers. Before you know it your content can go viral over the internet and reach the other corner of the world. Not only social media greatly influences the current world but also provides a great access to marketing usually free of cost. Whether you are looking for a promotion of an event, launching a product or starting a business it has become a must to hire a proper social media management team. Social media marketing is not just about posting things relevant to your product but it also includes proper planning. The content you post on your social media page has to be engaging and interesting for the audience otherwise you will not be able to gather the attention you need.

What are the signs of a good social media management team?
Choosing the right social media management team is essential when you are setting up a business or trying to promote an event, Majority of the youth these days get their updates of the current world from social media and further spread the word. A good social media team needs to have a target and proper planning for creating engaging content depending on the age of their targeted audience and advertise accordingly. In order for a social media management team to be successful they need to ensure the do the following things proficiently:

  • Strategy – Coming up with a good strategy and carrying the tasks accordingly is one of the most important aspect of an effective marketing team. A good social media management team always has a strategy laid out.  
  • Content creation – After strategy, A team needs to decide what kind of content they will be posting, Whether their content is engaging enough for the targeted audience or not.  
  • Community Management – Managing the community and taking care of their queries not only leaves a good impression but also increases the number of following, good gestures can go a long way. 

Keeping all of the mentioned aspects of social media marketing in mind, hiring a reliable digital agency in Melbourne is essential. iD ensures their approach towards marketing remains simple and effective, creating engaging content targeting different age groups so anything you are promoting can reach its full potential. So if you think you could use some assistance in digital marketing then iD collective has got you covered.

How To Throw A Harry Potter Themed Party

Have you ever wanted to host the ultimate harry potter themed party? You may have dreamt about this day from the moment you started reading the books. Buxt we understand that you may be a bit apprehensive. That is because you would not know how to make this party a success. Well, you don’t have to worry much. That is because if you are aware of a few tricks you can have an awesome party.


We know that you would be dying to rent out exhibition stand builders Sydney to place Harry Potter posters. But before taking this step you need to first invite your guests. This does not mean you can call them or even text them. Instead, you need to be true to the theme even when sending out the invitations. We know that many of you would know what I am talking about. Well for those who don’t I am saying to send the invitations like a Hogwarts letter. You can even purchase a calligraphy kit to address the envelopes. Furthermore, you also make sure to use the Hogwarts wax stamp. If you are worried about how to purchase them you shouldn’t. That is because they are freely available online.


Once you get the invitations out of your way you can focus your attention on decorating your house. We know that you have a challenging task ahead of you. That is because you now have to convert your boring house into a magical kingdom. If you like to go with the easy route you can rent out some great custom exhibition stand. You can then proceed to place Harry Potter posters in them and place them around the house. If not, you can invest in tea lights to create the illusion of floating lights. Furthermore, you need to keep the Hogwarts colours in mind when decorating your house. This, therefore, means going with a green, red, blue and yellow colour scheme. You can even consider hanging the house flags in different corners of the house. If you don’t want to spend money purchasing them then you can paint them. This would not be a challenging task to do if you rely on the internet.

Food & Beverages

Food is very important to the Harry Potter community, therefore, you too have to place some importance on them. Therefore when it comes to beverages you can opt to serve butterbeer and firewhisky. Furthermore, when it comes to the food you should not worry. That is because there are countless options. You can go the easy way and serve Ron Weasley’s corned beef sandwiches. If not, you can opt to make pumpkin pasties.If you have this guide in your hand we can guarantee that your party would be truly magical.

4 Steps To Take Your Music Hobby To The Next Level

A lot of use music as a way to relax and for most of us it can be a very passionate hobby. However, there might be a few of you out there who want to make it more than just a normal hobby. If don’t well music can be a very rewarding career and even though it’s not your main career the fame can surely be attractive. Here are some steps you can take to take your music hobby to the next level.

Make yourself known

If you want take things to the next level one of the first thing you need to do is to get your name out. Entertainers need to be known by people and people need to be able to see you perform. Start off with going to a few events and perform even if it’s for free. Do some good recordings, work with a CD Duplication Brisbane service and have some CDs with you at all times. This might seem a bit odd at first but you need to start somewhere.

Get to know people

If you want to go ahead as a singer you need to know the right people so go ahead and meet them. Go to events and workshops, talk to people who you think can have some influence and put yourself out there. If you want to make it big try contacting a few agents. Working with a CD Duplication Company and having some CDs on hand can be very useful. With the internet and social media it’s easier than ever to find these people so start building your community.

Grab every chance you can

When you are starting off you won’t get much opportunities but you need to get out there and perform in order to take things to the next level. Performing will not only let people see you, but the practice and experience is what really matters. There’s nothing that can substitute experience and you need to get it whenever you can.

Be better

If you want to go to a better place than you already are you need to be better than you are now. The only way you can do this is by practicing. No matter how good you think you are there is always someone better than you so you have no excuse not to practice.Taking your music hobby to the next level can be amazing but also scary. Follow these steps and you will get there in no time.

Deliver Your Event Professionally With Arrangements

Organizing a business meeting with many important clients and guests for your company’s benefits has to be done perfectly and successfully. Before you can conduct the meeting for the purpose you should take care of the arrangements, starting with selecting your venue, you should choose a place in which all of your guests can be comfortable while the session is being conducted. When you have finally decided on a venue for your meeting you should arrange the seating for your guests and prepare them to have a comfortable evening with your meeting. Arranging refreshments, and other needful things to keep the meeting smoothly conducted you can talk to some service providers to help you on arranging the meeting. There are many services that you can use when you are arranging a business call out. With the help of the services provided for your conference meeting you can be assured that your meeting will be conducted smoothly and professionally just as you have planned it to be. When your business is making great announcements to the market you should create the professional deliverance with your arrangements style so that your company will hold a good image when it’s been viewed by many people. When you are planning to conduct the announcement to a larger crowd you should make sure that the systems are working perfectly fine so that your speech will be delivered clear and good to all ears. You can hire a system service provider to handle the mics and speakers well so that you won’t be interrupted with your speech for the evening. You will also need some sign boards and banners that hold your company name to be displayed when there will be many media recording the event, you can get that done from a professional for a good affordable price and choose your purposeful boards and signs for the event.

Display your company name professionally

Your company name needs to be at display on the event so that everyone knows who is in charge of the meeting, and when your announcement is done the media will need some photographs to publish the news with the event details and with some pop up displays you can create a professional display of your event.

Contact services to provide you

You can contact the professional service providers of banners and presentable conference table cloths to print your logo for the evening, with clear images of your company name being displayed you can deliver a good meeting to all who are listening to it and attending it.

Look for good services

To conduct your meeting well and to make it happen successfully you will need help from many service providers, so make sure that you look for good services to make it happen.